Ian Wakefield

Communications and Engagement Manager, Norwich Primary Care Network

Ian Wakefield is a Chartered Marketer and CIM Mentor working in the health sector. He currently manages and supports the communications and engagement activities for OneNorwich Practices and 22 GP Practices within the Norwich area. In 2022 the Norwich PCN won PCN of the Year at the GP Awards, something he is extremely proud of.
A former Fellow of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) he has worked across a wide variety of management and marketing roles in the sports/leisure/health and charity sectors over the last 35 years. This included a period as Marketing officer for the Tour de France a role Ian describes as a tremendous privilege and memorable experience.

In his spare time, he is a competitive cyclist and has competed in several international events. During the winter he enjoys training and racing on Zwift. In the past, Ian has been a judge for the prestigious National Fitness Awards on several occasions.