Ross Farmer

Livi - UK Commercial Director

Ross joined Livi in 2021 to lead the NHS arm of the business, becoming UK Commercial Director in early 2022. Livi is one of the largest digital providers in the UK, covering 10m NHS patients, with 4,000+ GP practices using Livi’s software. Ross has extensive experience managing and leading across all sectors of healthcare including, primary care, acute, community services, mental health, academia and private provision into the NHS. Previously, Ross was CEO at a GP Federation where he worked to develop the quality of care and was an active partner in influencing policy and development at CCG and STP level. For 17 years Ross worked in a clinical role across the NHS and private sector as a physiotherapist, as well as lecturing at The University of Hertfordshire on ‘developing healthcare systems for the future’ for 4 years.